Throughout my time at Sam’s Club I worked with a number of brands including Hershey’s, Nature Valley, Mondelez, Olay, and more. Each page was tailor made to highlight the specific brand’s unique products and offerings as well as any specific campaign that they were running at that moment (eg: Christmas, Easter, Game Day). Because these pages featured more clearly branded content they required a careful marriage of design between the Sam’s Club look and feel and that of the brand itself.