Yleana Leadership foundation
Various assets created over my time with the foundation in 2020.
Yleana Leadership Foundation is a nonprofit that works to decrease the racial wealth gap by getting underserved students ready for college. While there I created brand guidelines for the more formal and corporate facing side of the foundation. This was the part of the organization that interfaced with public donors and government entities and thus required a more sophisticated look and feel.
I also created a variety of social assets to showcase hot issues that the organization supported in attractive and accessible ways. Such issues included removing law enforcement officers from schools, highlighting Black authors, and more. These social posts purposefully were catered to younger social audiences through topic and their colorful, dynamic design to increase shareability.
Instagram Post, 2020
Instagram Post, 2020